Niko Romito
ALT Stazione del Gusto
This gourmet pit stop is where high-end cuisine meets the open road. Multi-Michelin-starred chef Niko Romito’s “ALT Stazione del Gusto” transforms roadside dining into an elevated experience—refining classic street food with the precision of haute cuisine. The brand identity nods to 1950s American drive-ins, featuring bold geometric shapes, striking arrows, and a warm palette of reds and yellows that invite travelers to pause, connect, and indulge. Because let’s be real—who could drive past this ALT without stopping?

Strategy, Creative Concept and Production, Brand Identity, Naming, Retail, Packaging, Social.


Bomba

When you think of street food, the bomba immediately comes to mind. Traditionally enjoyed as a sweet treat, it’s a nostalgic childhood memory for Niko Romito, who now reimagines it through a gourmet lens. His Bomba concept takes the classic Italian bomba shape and elevates it with high-quality ingredients, offering both sweet and savory variations. Bold colors, towering layers of fillings, and pillowy bread create a playful, mouthwatering brand identity—just like the bombe themselves.

Strategy, Creative Concept and Production, Brand Identity, Naming, Retail, Packaging, Social.

©NaiveAgency