Garofalove
No love is truer than that found in a plate of Garofalo pasta. With this in mind, we created Garofalove—a new brand positioning that bridges the gap between advertising and real life, proving a different narrative is possible. The launch film, set to Annalisa’s rendition of “Vorrei che fosse amore”, captures love in all its forms, just like pasta. But this is only the beginning. Garofalove shapes everything from sustainability to CSR, charity, and partnerships. All in the name of “love, the real one.”
Strategy, Creative Concept and Production, Spot TV, ADV Campaign, Digital & Social.