Maserati GT feat. David Beckham
Granturismo, Maserati’s iconic car, meets David Beckham in From You to a New You, a campaign we crafted with Studio 99. Shot between Senise and Maratea, the film explores duality—juxtaposing the raw power of the Trofeo with the silent strength of Folgore, Maserati’s first all-electric GT. More than a journey, it’s a transformation, embodying Maserati’s new positioning: The others just travel. Here, luxury, performance, design and technology are at the service of a driving experience that goes beyond the sheer journey.
Strategy, Creative Concept and Production, International Adv, Digital & Social.