Janare
Janare isn’t just a wine: it’s a tribute to tradition and mysticism. La Guardiense’s prestigious line celebrates native grape varieties with a bold new brand identity by us. Inspired by the janara—a mythical witch of Benevento symbol of seduction and mysticism strongly linked to the popular tradition —its design fuses Samnite culture with modern aesthetics. Oscan graphemes, nature-infused iconography, and refined print finishes create a visual language as enchanting as the wine itself. A perfect balance of heritage, storytelling, and style.
Strategy, Creative Concept and Production, Brand Identity, Packaging, Shooting.