Gragnano Città Della Pasta 2024
Pasta has always been a connector of people and generations. In fact, one could say it was the original social network, long before social media existed. We brought this concept to life at Gragnano Città della Pasta 2024, organized by the Consorzio di Tutela della Pasta di Gragnano IGP. Through “Il Social prima dei Social,” we crafted an experience that celebrated this timeless bond. Over three days, we featured artists, performers, thought-provoking talks, and social chefs. These chefs didn’t just cook—they engaged the audience in shared culinary experiences, turning each meal into a moment of connection. Our vision transformed pasta from mere food into a powerful platform for unity.


Strategy, Creative Concept and Production, Brand Identity, Event Design, Brand Experience, Digital & Social.




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